Showing posts with label AIDS. Show all posts
Showing posts with label AIDS. Show all posts

Monday, December 1, 2008

Learn more about World AIDS Day.



December 1st is World AIDS Day. Established by the World Health Organization in 1988, World 
AIDS Day serves to focus global attention on the devastating impact of the HIV/AIDS epidemic. Observance of this day provides an opportunity for governments, national AIDS programs, churches, community organizations and individuals to demonstrate the importance of the fight against HIV/AIDS.

The red ribbon has been an international symbol of AIDS awareness since 1991. The Red Ribbon Project was created by the New York based organisation Visual AIDS, which brought together artists to create a symbol of support for the 
growing number of people living with HIV in the US.

The red ribbon is worn as a sign of support for people living with HIV. Wearing a red ribbon is a simple and powerful way to challenge the stigma and prejudice surrounding HIV and AIDS that


 prevents us from tackling the global epidemic.

According to UNAIDS estimates, there are now 39.5 million people living with HIV, including 2.3 million children, and during 2006 some 4.3 million people became newly infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.

World AIDS Day Around the Globe

Kamini, a girl who lives in a slum, holds an AIDS ribbon while she participate in an HIV/AIDS Red Ribbon Carnival rally along with other slum dwelling and street children on the eve of World AIDS Day in Bhubaneswar, India, Friday, Nov. 30, 2007.
(AP Photo/Biswaranjan Rout)


In spite of the troubled times we are living in, there are still people who choose to be pragmatic and sensible, as a way of fighting the reigning hypocrisy of Catholic environments, when it comes to the battle against AIDS. Such is the case of Kevin Dowling, who, after being appointed a Catholic Bishop for the Rustenberg Diocese, 16 years ago, has visited the clandestine housing camps that are home to 100 000 people near the border between South Africa and Botswana.

Almost exclusively inhabited by immigrant men from Lesoto, Zimbabwe and Mozambique, this mining community of scarce financial resources, who works in the platinum mines of the area, has a very small number of 


women, half of which are HIV-positive, driven to prostitution as the only means to survive.

The extension of overlapping relationships in this community makes it a playground for the spreading of HIV. The Bishop, conscious of this fact, and risking, in the very least, his job, seen as the Vatican, aside from forbidding the use of condoms under any circumstance, also claims it to be permeable to the HIV virus, decided to build, in 1996, a Clinic, that, aside from incorporating a school and a day care centre, also hands out free condoms, AIDS medicine and counselling on how to prevent the infection.

"Abstinence before marriage and fidelity within a marriage are out of the question here" he said. "The issue at hand is to protect life. And that should be our main goal". "They have to wear condoms and that's it.", Kevin says to whoever will hear him.

no vagina = no sex = no AIDS







Video:
AIDS 2008 Daily Roundup - August 6, 2008

One Day For AIDS 2008

MTV AIDS (shot)

When HIV Becomes AIDS (HIV #2)

more:http://www.worldaidsday.org/

Saturday, September 6, 2008

How to Market a Deadly Disease - Shocking AIDS Ads from Around the World part 2

I bet you haven’t seen this many dickheads all in one place, ever! Anyway. These AIDS prevention ads (”Just protect yourself”) recently won a bronze medal at the Cannes Lions 2008, an international advertising festival. The style and quality of the illustrations are wonderful. I wonder if people find these very “French”? Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen/Michel De Lauw



“It is your sex life. Not a crash test!”


Acquired immune deficiency syndrome (AIDS) not forgive anyone! Fight AIDS! USE CONDOMS!
Advertising Agency: D’arcy Athens, Greece / Copywriter: Lefteris Maggos and Art Director: Bill கநேல்லோபௌலோஸ்

Whenever you try to fight the AIDS you will need to be really creative, so the people will become aware of the danger. The truth is that the one who designed these Posters was very controversial. I think everybody get the message.





How to Market a Deadly Disease - Shocking AIDS Ads from Around the World part 1

It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This week, I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. and Saving Our Environment Campaigns . Today, we turn to the the advertising campaigns being used to increase awareness about AIDS.

AIDS is a frightening and devastating illness that effects thousands of people every day and in every country around the world. In order to increase awareness about this destructive disease, many different ad campaigns have been used to try to inform and perhaps even scare the public about AIDS.

How would you promote awareness about a deadly sexually transmitted disease? Here are 10 that I think are the most interesting and effective:

1. Scorpion Ads (France)

The following series of print ads on AIDS by TBWA Paris called the Scorpion Ads ran throughout France.

2. Aids Makes Us Equal (France)

Part of the French ad series, is this Wonder Woman with Aids ad.

3. Diagnosis: Nothing is Perverse (Germany)

This print ad which I call the diagnosis series is from Germany. This ad says:

Diagnosis: Nothing is perverse, except not using a condom. Note: By the year 2010, world-wide 150 million people will be infected by HIV. Treatment: Get informed. Finding out can protect against infection.

4. Diagnosis: Life or Death (Germany)

This print ad demands your attention by the Jung von Matt Agency from Germany reads:

Diagnosis: Life or death depends on only 0.003mm of latex. Note: Yearly 3 million humans die world-wide because of the consequences of AIDS. Treatment: Get informed. Finding out can protect against infection.

5. Hamburg Kids AIDS Installation (Germany)

This was a campaign for AJS, a non-profit organization that help kids in Hamburg, Germany that somehow are affected by HIV. The goal was to create general awareness, gain media coverage, drive Hamburgers to donate at least €25,000, all on a budget of $0...yup, ZERO DOLLARS!

They put up 114 little statues in Hamburg's main square, representing the number of kids in Hamburg affected by HIV, each with a quote of a child.

"Dad says" If Mark finds our our little secret, he'll never play with me again".

Mom has to go to the hospital. Do I need to live with strangers again?

6. The Past Interfering (Switzerland)

This ad is from Switzerland and reads,

  1. No intercourse without a condom.
  2. No sperm or blood in the mouth.

If the past's interfering with your relationship: check-your-livelife.ch Love life. Stop AIDS.

Another one from that same series has the same copy, but is targeting homosexuals.

7. Surprise! (Italy)

For Worldwide AIDS day, MTV did a promotion, saying "Surprise! AIDS still hits."

8. Cover Up - World AIDS Day (Buenos Aires)

The Obelisk of Buenos Aires is covered with a giant condom to commemorate World AIDS Day on December 1, 2005.
9. Protect Yourself (Switzerland)This "Don't Be Stupid. Protect Yourself." series of ad campaigns by Avico, Young & Rubicam focused on the use of கொண்டோம்

10. AIDS Does Not Concern You? (France)

For the Act Up Paris AIDS Awareness campaign, CLM BBD came up with this surprising ad.

(http://inventorspot.com/articles/market_deadly_disease_AIDS_ads_6286?page=0%2C0)